Personal Brand
Portfolio Website vs LinkedIn
What each platform is good for — and how they work best together.
LinkedIn is a network and discovery channel. A portfolio website is a curated presentation of your work and offer.
They are not competitors. LinkedIn can send people to you. Your website can convert that attention into understanding and contact.
Use LinkedIn for
Reach, updates and professional context.
Conversation and network effects.
Use a portfolio site for
Case studies and selected work with your structure.
A clearer services or collaboration pitch.
A contact path you control end to end.
Related: Personal Websites & Portfolios · Work